Political Map
Swedish media political orientation on a spectrum from far-left (-5) to far-right (+5):
Political Spectrum — Reach × Bias
Each media outlet placed by political leaning (vänster–höger) and daily reach (thousands). Higher up = more people reached.
Sweden is heavily left-biased in media
Of all mapped media, the majority falls on the left side of the spectrum:
The major national media (SVT, SR, DN, Aftonbladet) all fall on the left side. Right-wing media consists mainly of alternative media with limited reach.
Public service (SVT/SR) — which should be impartial — is placed at -2 based on Kent Asp's journalist survey.
Published positions with party affiliations
Journalists' Left-Wing Bias
According to the Kent Asp study (2012):
42% of journalists sympathize with the Green Party
30% sympathize with S or V
15% other left-wing parties
Total red-green sympathy: ~80% among public service journalists
This overweight of left-wing journalists affects editorial coverage and framing.