Ownership Pyramids

Ownership structures of Sweden's three largest media houses:

Bonnier AB

Owner Family

Bonnier-familjen

Family heritage since 1804, 6,700 employees

Holding Company

Bonnier AB

Total Group Revenue: 22.9 MEUR / ~229 MSEK

Media Companies

Bonnier News

Newspaper company. Media Revenue: 9.8 MEUR / ~98 MSEK

30% stake i Gota Media & NWT

Regional medier

Publications (~50+)

Daily newspapers:

Dagens Nyheter (DN), Expressen, Dagens Industri (DI), Sydsvenskan, Helsingborgs Dagblad

Local & regional:

Bonnier News Local: UNT, Nerikes Allehanda, Dala-Demokraten, Gefle Dagblad, Sundsvalls Tidning, Norrbottens-Kuriren, Skånska Dagbladet, Västerbottens Folkblad, Piteå-Tidningen, Västerbottens-Kuriren m.fl.

Schibsted (Tinius Trust / norsk)

Owner Foundation

Stiftelsen Tinius (Norge)

Blommenholm-fondationen äger Schibsted Media

Group Company

Schibsted Media

Medieholding, Norge/Sverige/Finland

Swedish Newspapers & TV

Aftonbladet (inkl. 9% ägd av LO)

Largest digital reach in Sweden, 3.6M läsare/dag

Svenska Dagbladet (SvD)

Morning paper, moderate profile

TV4 Media (förvärvat juli 2025)

27% TV-andel, 887k Viaplay-prenumeranter

Public Service (SVT/SR/UR)

Governing Body

Riksdagen

Swedish people via democratic governance

Förvaltningsstiftelse

Förvaltningsstiftelsen

Appointed by Parliament, Driftbudget: 8.6 MEUR / ~86 MSEK

Broadcasters

SVT (Sveriges Television)

TV: 33% marknadsandel, 65% daglig reach

SR (Sveriges Radio)

Radio: 50% marknadsandel

UR (Utbildningsradion)

Educational content for all ages

Who Owns Swedish Media?

Ownership Pyramids