Cross-Ownership — Media Concentration in Sweden

Cross-Ownership and Market Concentration

The main risk for the media market is over-concentration among few actors:

CRITICAL CONCENTRATION

75-80% of the newspaper market

is controlled by only THREE actors:

1. Bonnier AB — 35% tidningar

2. Schibsted/Tinius — 28% tidningar + 27% TV (TV4)

3. Public Service — 33% TV, 50% radio

Together: 60-80% of all media consumption in Sweden

Cross-Ownership Examples

Media Diversity and Pluralism

Studier visar att high ownership concentration is a risk for democracy. Med 75-80% av tidningsmarknaden kontrollerad av tre aktörer är Sweden's media landscape is highly concentrated.

The EU recommends maximum concentration på 30% per owner to ensure media diversity. Sweden significantly exceeds this limit.

Who Owns Swedish Media?

Cross-Ownership and Market Concentration

Cross-Ownership Examples

Media Diversity and Pluralism