Media Owners Sweden 2026 — Comprehensive Analysis
Sources
Overview Ownership Pyramids Newspapers TV & Radio Political Map Foundations Alternative Media Cross-Ownership ⚖️ Law Violations Sources

Who Owns Swedish Media?

The media market in Sweden is highly concentrated. The three largest players control 75-80% of the newspaper market.

75-80%
Market Concentration
894 MSEK
Media Subsidies 2026
5,5 M
Daily Readers
158
Subsidized Media

Market Overview

Newspaper Market Share — Declared vs Actual Political Alignment

Top = Declared Position Bottom = Actual Direction

Key Figures in the Media Industry

Journalists' Political Orientation

Kent Asp Study 2012
52% of SVT journalists sympathize with the Green Party
54% of SR journalists sympathize with the Green Party
Over 80% of public service journalists have red-green sympathies.
Party distribution among all journalists 2011:
The journalist corps clearly stands to the left of both voters and elected officials. Has shifted left since the 1980s.
Source: University of Gothenburg, JMG. Sample: 2,500 journalists, 60% response rate.

Media Subsidies 2026

894 MSEK
Total state media subsidies to 158 outlets

Largest recipients among left-wing media:

Dagens ETC
13,3 MSEK
Editorial + transition support
Skånes Folkblad
1,7 MSEK
Editorial support
Flamman
1,5 MSEK
Transition support
Arbetaren
1,4 MSEK
Transition support
Internationalen
0,2 MSEK
Transition support